A system built around acute care, where patients passively receive treatments, is slowly adapting and realizing the importance of the user experience. This means going beyond the “expert perspective” and into the trenches of real world contexts. Without engaging real people in a design process, without learning about them and their everyday lives, it is unlikely the process, service or product created will be successful.
Join us to discuss varying perspectives on how and why the patient perspective can be useful to healthcare solutions. Hear relevant industry speakers discuss their areas of expertise within the design and health care realms.
Format
- Each speaker will have about 5 minutes to present ideas using just 5 images.
- A Q&A panel period will follow the talks.
- Then stay on to mix & mingle over snacks and refreshments.
Register Now
Event Speakers
Jennifer Johannesen

Author of No Ordinary Boy and Principal at Low to the Ground Consulting
Jennifer Johannesen is an author, blogger and speaker about healthcare ethics, particularly as it relates to substitute decision-making. Jennifer is currently pursuing an MSc in Bioethics.
Topic: Barriers to Patient and Caregiver Decision-making
Link: Jennifer on LinkedIn
Katie W. Robinette

Katie W. Robinette joined Healthy Minds Canada in January of 2013 after a long career in government relations (both for-profit and non-profit) and leadership roles in campaigns and elections in Canada and the US.
Topic: Doctors are from Mars, Patients are from Venus
Link: Katie on LinkedIn, @ktrobinette
Laura Mitchell

RN, BA, BScN, MN, CON(C), Clinical Nurse Specialist, Adolescent and Young Adult (AYA) Program
Laura is a Clinical Nurse Specialist in the Adolescent and Young Adult (AYA) Program at Princess Margaret Cancer Centre and an Adjunct Lecturer with the Lawrence S. Bloomberg Faculty of Nursing, University of Toronto. Laura received her BScN and MN degrees from the University of Toronto and has a BA degree from McGill University.
Topic: A New Program for Adolescents and Young Adults with Cancer
Link: Laura on LinkedIn
Francie Kendal
Team Lead for the Apotex Family Mentor Program
As co-chair of the Family Advisory Council for the Apotex Jewish Home for the Aged at Baycrest, Francie Kendal participated in a multi-disciplinary review of the admissions process. To address gaps in service identified during the review, the Apotex Family Mentor Program was created in 2012. She is currently Team Lead for the Mentor Program which offers one-to-one peer support for family members of new residents to the home.
Topic: Family Member Collaboration During Admission
Cynthia Damar-Schnobb

Associate & Design Director at Entro
Cynthia is an Associate at Entro and currently serves as a Chapter Chair at the Society for Experiential Graphic Design. With a background in industrial design, experiential graphic design, and user-experience design, Cynthia has contributed her expertise to the development of a number of local and international wayfinding and signage programs, including the most recent world-class medical facility in Qatar.
Topic: Hospital Wayfinding: Design for Clarity
Link: Cynthia on LinkedIn
Frank Wang
Project Lead, Dept of Diagnostics Imaging, SickKids
Frank leads skunkworks projects for the Dept of Diagnostic Imaging at SickKids. As a firm believer in using soft-power, he creates better patient experiences to promote compliance in children at the hospital.
Topic: Play-based Training for Young Patients
Link: Frank on LinkedIn, @fzwTO


